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How to make your B2B marketing content more engaging and shareable

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Creating entertaining B2B marketing content is essential to your success. This content will build trust among existing customers and increase retention. It must also be shareable. If your audience finds your content interesting, they are more likely to share it with friends, family, and colleagues. These are some ways to make your B2B marketing content engaging and more popular. Using these tips, you'll be well on your way to increasing sales and customer retention.

Podcasts are the future of B2B content marketing

Podcasts have numerous benefits. Podcasts are very easy to consume. This allows listeners the freedom to read at their own pace, and with minimal effort. People can listen to podcasts while multitasking, which raises the level of engagement. Listeners are more willing to listen to an entire episode and engage with podcasts in a greater way than other media. Podcasts offer many advantages that make them a good content marketing investment.

One of the key benefits of podcasting is that it is free and accessible to all. If you're planning your next content marketing campaign consider adding podcasting to it. Podcasts are the next big thing with B2B content, and your company should consider giving it a go. It's important to be authentic with your brand and message. Transparency in messaging is a key element in people's desire to connect with brands. Podcasts can help make your brand more human-like.

You must get relevant links to other sites.

Getting relevant links from other websites is crucial for boosting traffic to your B2B marketing content. Links work like word of mouth. If people talk about something, they are more likely to want it. The same holds true for travel destinations. The more people speak about Iceland, they will want to visit it more. Experts conduct original research and publish stats that link to other sites.

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Guest posting on B2B blogs and other websites can help you get relevant links. Guest posts not only build relationships but can also increase your digital reputation. Reach out to your target audience once you have identified blogs and websites that they frequent. A few months' worth guest posts will improve your rankings and bring you valuable backlinks. That's why B2B search engine optimization is so important.

Create actionable, efficient and useful content

B2B marketing requires you to remember the target audience when creating content. Business-to-business customers expect specialized knowledge. You can prove your credibility by using industry studies, quotes statistics, or thought-leadership articles. Stories can also make your content more interesting and relatable to potential buyers. This will help you establish your position as thought-leaders within your niche.

As a B2B marketer, you'll want to create content that focuses on people instead of companies. You will need to create a profile of your target audience in order to develop a content strategy. It is important to include the desires, pain points, common questions, online behaviors, and other information. This information will enable you to craft relevant and more engaging content. B2B content should be supported with high-quality articles and white papers.


B2B marketing varies according to industry. Marketing is likely to be less than half the annual budget of companies with annual revenues below $50 million. Businesses with annual revenues greater than 1 million should dedicate ten per cent to marketing and sales. For B2B companies, the total amount of marketing budget varies by industry, with software companies spending up to 15 percent of their total budget each year.

Exhibitions make up approximately 40% of the B2B marketing budgets. Face-to-face contacts are still very effective. However, it is crucial to plan for follow-up after the event and use technology to qualify leads. B2B marketing must align with the sales cycle to maximize return on investment. Exhibition marketing is best when companies align their preevent marketing plans and sales cycle. This allows you to ensure your marketing budget is directed at the sales cycle.


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Business-to-business marketers face unique challenges. However, today's economic climate and tighter competition mean that there is more emphasis on personal relationships. Close targeting and targeting are also important. While B2B markets can be awash with commodities, the problem lies in communicating the uniqueness of your product and service to these markets. A successful B2B marketing campaign will be successful if you are able to understand your customers' needs.

B2B Marketing is not for everyone. Understanding senior management mindsets and their views on marketing are important. B2B marketers have a reputation for being lackluster in their creativity. They are also less innovative than those working in other industries. B2B marketing is driven primarily by its customers' business needs and the business model. B2B marketers have to convince their customers of their value and necessity.

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What makes content marketing work?

Yes! Hubspot says that Content Marketing is now one of the most effective digital marketing channels to generate leads.

What are the benefits from content marketing

Content marketing helps drive leads and sales by creating high-quality content. Content marketing offers a steady supply of new, original content that can then be used to promote products or services. Content marketing also increases brand awareness and trust among potential clients. Finally, content marketing creates a positive image for your company.

How can you make great content?

It is important to have interesting, useful and shareable content. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. Visuals are also important in order to make your content easily shareable across media.

Do I need an agency to do Content Marketing?

No! It is possible to create high-quality content online with a variety of tools. Plus, agencies tend to charge a premium price for their services.

What is content marketing?

This is a strategy that creates valuable, relevant content for your website or blog. This content includes videos, images, text, infographics, etc., and it helps you attract new customers and keep existing ones engaged.


  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)

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How To

What are the best content-marketing platforms?

While no platform works for all industries, there are some that work well in certain industries. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.

However, not all tools will be the same. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.

Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? Does it suit my needs now or in the future? What about in two years?

Here are the top 5 content marketing platforms according to Entrepreneur Magazine.

Marketo Content Studio #1 Content Marketing Platform

Marketo is an enterprise social media management software provider. It offers a wide range of products, including CRM software and social publishing tools.

The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.

This means that you don’t need to spend hours writing content or designing graphics. Instead, your focus can be on creating engaging content that speaks directly with your audience.

Marketo makes it easy for you to upload videos and images to your blog posts. This helps make them visually appealing and increases engagement with your readers.

Marketo requires that you upload your files to Marketo in order to edit them.

Trello: Content Marketing Platform#2

Trello is similar with Kanban boards in project administration. Both offer lists of tasks that can be assigned and tracked by users.

Trello allows you to set up individual boards for each team member and give them specific responsibilities. It allows you to share information among workers in a simple workflow.

Trello, however, doesn't need any special software to work. Trello can be used on almost any device.

Trello allows you to invite others to collaborate on projects, without sharing sensitive data.

You can also create a private board to share only the essential information to the people who are required to complete a task.

Content Marketing Platform 3: Google Suite

Google offers many products that are specifically tailored for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.

This application is not free. You'll need to pay per user. However, if you are planning to use them all for different purposes, several plans start at $5 a month.

For example, if you want to create a document and embed a link from another website, you would need to purchase two licenses.

But if you want to just create one document, it is possible to do so free of charge.

Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.

Hubspot Content Marketing Platform 4.

HubSpot has a great reputation as a web-based advertising tool. It offers many functions.

The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can also create automated emails and track conversions.

HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.

HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you to automate processes and create reports based upon real-time data.

While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.

HubSpot offers a free trial version when it comes to pricing. You get unlimited access to all content once you upgrade to a paid account.

HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.



How to make your B2B marketing content more engaging and shareable